Every year Pantone, announces the top ten color choices. These colors will be found throughout the fashion and design industries around the world. Ever wonder why a woman can buy a skirt of a particular color, and then go across town, to a completely different store, and find a handbag in the same exact color? It is not an accident. Communication arts magazine has a little article in their March/April issue on the topic. The study of color is often neglected by beginning designers. However, it is one of the most powerful tools a designer has AND compared to a stock photo, or a commissioned illustration, it costs nothing to use.
"85% of shoppers cite color as a primary reason for why they buy a particular product." – KISSmetrics, blog.kissmetrics.com
(source: Communication Arts, March/April 2011)
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